Gary Box: Great Lighting and Great Selling for Photographers

Registration open 2/6/2023 - 5/5/2023

Gary Box, M. Photog, Cr. Photog., CPP • Sapulpa, Oklahoma • garybox.com

The program will be broken up into 2 segments for Gary’s presentation. Two factors that can help make every photographer more successful, great lighting and great selling.

Part 1: Approaches to great lighting
Lighting does not have to be hard. Gary will show some simple to understand approaches to getting great lighting in studio and outdoors. Including balancing ambient light with off camera flash for a natural non-flashy look. He will also outline the tools he uses to make the job faster and easier.

Part 2: Better Sales through in-person selling
In the second half of Gary’s presentation, he will show us how to get better sales through in-person selling. The right approach, the right pricing strategies, and the right things to say. He will review the selling techniques he uses to average over $3000 per senior.

Key takeaways:
1.  Understand approaches to great lighting both indoor and outdoor.
2.  Overview of tools used to make photography jobs easier.
3.  Understand pricing strategies and techniques for in-person sales.

Bio
Gary Box has been a full-time professional photographer for 30 years in Sapulpa OK, near Tulsa. Gary has run the scope of different business models from higher volume (1100 sessions a year) to medium volume and now lower volume (200 sessions a year) higher dollar. Currently averaging over $3000 on senior sessions.

He has dedicated a great deal of time helping photographers grow their businesses and better their craft over the past 25+ years. He holds the Master and Craftsman degrees from PPA. He also is a Certified Professional Photographer and has helped serve on the national CPP board. Gary has taught and lectured to professionals across the country for over 20 years and is known for his easy-to-understand teaching style. Gary has an active Facebook group called Inside The Box Photo Group for photographers with over 14K members and growing.

Schedule of Event:
3:30-4:00 Registration and Member Q&A
4:00-4:05 TCPPA Updates
4:05-5:45 Part 1
5:45-6:15 Break
6:15-8:00 Part 2